Link Building is the process of getting a hyperlinks with a particular anchor textx from other websites. Link Building is one of the most important in all seo games. So you have to never ignore this process if u wanna to give search engine boost performance to yours website. Link building is very time consuming process. If u don't have good backlinks, yours website likly to rank poor on search engine.
But building links which are effectively optimized can score you extra points.
Search engines examine a link based on several factors, one being the text of the link itself.
Search engines evaluate link reputation differently putting varying weight on different factors:
Some of the points about Inbound and outbound link relationships.Page rank of the website that links to yours.
Whether pages are associated to each other.
Whether a page appears in a directory listing.
Unique Links (Only one link from one IP Address).
One should avoid (negative) link from following sites:
FFA Listings – Links on FFA pages appears and disappears quickly where thousand of links are present under selective categories.
Link Farms – Network of web sites linking to other websites having only the intention of link popularity is known as link farms.
Search Engine considers this as one of the forms of spamming.
Don't send duplicates requests to Open Directory Projects (dmoz).
Getting a link from a webpage which has "No PR available"
Irrelevant websites.Banned websites – If the website is not indexed with Google we won't request a link from such type of websites.
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